Value Chain Analysis

      Don’t Have a Cow strives to attract its customers with a unique flair while offering low cost, quality products. Therefore, the purchase and storage of raw materials (primarily coffee beans and dairy products) is our key primary activity that will ensure the success of our coffee shop. Coffee beans will be purchased from small plantations overseas while dairy products will be purchased from local suppliers to support our family oriented 1950s theme. Through bulk purchases and aggressive negotiation techniques with our suppliers we try to keep raw material costs low and price our products competitively. Active inventory management will help us keep costs low and accommodate the materials used to produce our broad range of customizable products. 

Competitive Strategy

     Don’t Have a Cow operates in a highly competitive market: big chain coffee shops as well as small cafes have specialized in customized coffee and non-coffee options and our company has to keep up with the market speed. New entrants like coffee trucks can enter the market easily while the threat of a competitor coffee chain is not as high due to the high capital investment such a form of enterprise entails. Our team has nevertheless identified that the bargaining power of suppliers in this industry is low to medium due to the fact that the supplier industry is fragmented and many local coffee producers are not organized.

      Therefore, Don’t Have a Cow will pursue a low-cost competitive strategy within a specific market segment: we will offer quality coffee for reasonable prices while focusing on local family customers. The unique 1950s atmosphere will help us attract this segment specifically. Our coffee as well as our dairy products will be highly customizable which will set us apart from regular cafes and help us compete with established coffee chains. 

Welcome!

Don't Have A Cow! strives to provide quality coffee and milkshakes to our customers in an atmosphere reflective of the 1950s. We strive to provide Philadelphians of all walks of life with a place to indulge in the past while enjoying our beverages. We guarantee our beverages will become a family favorite!