Monday, July 16, 2012

Value Chain Analysis

      Don’t Have a Cow strives to attract its customers with a unique flair while offering low cost, quality products. Therefore, the purchase and storage of raw materials (primarily coffee beans and dairy products) is our key primary activity that will ensure the success of our coffee shop. Coffee beans will be purchased from small plantations overseas while dairy products will be purchased from local suppliers to support our family oriented 1950s theme. Through bulk purchases and aggressive negotiation techniques with our suppliers we try to keep raw material costs low and price our products competitively. Active inventory management will help us keep costs low and accommodate the materials used to produce our broad range of customizable products. 

No comments:

Post a Comment